To get maximum benefits, bike rental companies setup their system and bikes near by MRT(mass rapid transit), train stations, bus stations, schools. Therefore, all bikes are distributed at major places with most passerby users. Those bike rental companies also need to worry about the increasing cost of places, machines, tax and human costs. Without government budgets, their bike rental stations can't be expanded widely and quickly. All of these are limited and caused by cost and a centralized structure. Without investment, no bike rental stations. Without investment, users can't enjoy bike rental service. It's a cost-consumed business model. No one in the market win the game even the bike rental companies.